Change the way you think
about business to business.

The ISBM and gyro are proud to present your guide to the future of business-to-business marketing. The study delivers actionable insights into the latest trends and best practices, culled from comprehensive research and in-depth interviews with hundreds of B-to-B’s leading minds. Unlock the content. And unlock your company's potential.

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About the Sponsors

The Institute for the Study of Business Markets is dedicated to the study of business-to-business marketing. The organization is networked with researchers, educators and B-to-B marketing practitioners in companies and universities throughout the world.

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gyro creates ideas that ignite business decisions in a numb world. We are an Advertising Age "World's Top 50" global ideas shop with 600 creative professionals in 17 offices in nine countries around the world. gyro has been named "Top B2B Agency" 22 times in the last 16 years, in the US and Europe, including twice in the last 12 months.

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